A digital marketing agency can be a valuable partner to your business by providing expert insight into the digital marketing industry, but so can an in-house marketing coordinator. Depending on your scope of work, going in-house to design and implement your marketing efforts, outsourcing your marketing to a digital agency, or implementing a hybrid marketing approach by utilising both in-house and an outsourced agency, may be the best fit for your business.
When deciding which route to take it’s important to take into consideration the scope of work that your business needs when it comes to the marketing efforts, the costs involved, and the feasibility of working with both. By weighing up the pros and cons against your scope of work, you’ll be able to decide which is the best marketing solution for your business.
The benefits of working with a digital marketing agency
Businesses work with digital marketing agencies because of their expertise in online marketing. After all, this is their bread and butter which means that digital marketing agencies know the latest trends, best practices, tools, and the most effective strategies needed for digital marketing success. They are experts when it comes to implementing effective marketing campaigns to meet various goals and objectives which will help businesses grow both their sales and online presence. Let’s take a look at some of the benefits of working with a digital marketing agency below.
Free up your time
Hiring a digital marketing agency can save you massive amounts of time as you will no longer have to worry about your marketing efforts and you can let the experts handle it. By freeing up your and your employees’ time, you can increase productivity and focus on the areas of the business that may have been neglected due to the shortage of hours in the day. Leave it to the experts so you can concentrate on the areas you are good at without having to worry about if and how your marketing efforts are going.
Choosing to outsource your business’ marketing to a digital marketing agency comes with many benefits, and expertise has got to be at the top of the list. This is because digital marketing agencies operate in a fast-paced, ever-evolving industry and environment with multiple clients from across all industries and a wide range of experts employed to provide specialised services to each of their clients. Being exposed to a variety of digital trends, clients, and industry experts means that agencies have a better understanding of digital trends and offer a wider range of skill sets than that of an in-house marketing department.
Hiring a digital marketing agency can also offer a fresh approach and perspectives to a company’s marketing efforts that push boundaries and are untainted by office politics. This can lead to more impactful marketing strategies with much less stress on the business.
Hiring in-house can be expensive especially if you are looking to hire an expert in the field to kickstart your marketing efforts or take them to the next level. Depending on your scope of work, you’ll need to hire a marketing manager or build an entire team to accomplish your marketing goals. We all want the best of the best and when choosing how to go about your marketing efforts, it’s a no-brainer that we’d want to hire the best person to accomplish our set out marketing goals. But unfortunately, the best comes with a hefty price tag, every month.
Not only does the right staff cost an arm and a leg but they will also need access to the latest marketing tools and software which also do not come cheap. When you first look at whether or not you should do your marketing in-house it may seem like a cheaper option before you get down into the details and they start adding up. If you are a large-scale company that’s looking to start taking their marketing to the next level with innovative marketing campaigns, then hiring an agency might work out cheaper in the long run. It will certainly be easier and quicker to kickstart your marketing efforts with the help of the experts. It’s important to keep in mind that any marketing effort is only as good as the people behind its design, and execution and whether you choose to outsource or build an in-house team, they both do not come cheap.
The benefits of hiring in-house
When it comes to hiring an in-house marketing team, there are also many benefits to this choice. If you have employees who are capable of doing the job then it makes perfect sense to utilise what you already have so as to not incur any unnecessary costs. You can even upskill your current employees by signing them up for a digital marketing online short course such as a Digital Marketing Online Short Course to better their understanding of how to design and implement an integrated digital marketing campaign. By investing in your current team you will not only gain industry knowledge but build a loyal and passionate team that has only your business’ best interest at heart.
A major benefit of working with an in-house team is that they are already familiar with your brand’s mission, goals, and vision. They have also been immersed in your business’s processes and procedures, and won’t need any onboarding when it comes to the business’s objectives. They have also been living and breathing your company values and visions every day, which means that they can utilise this knowledge and passion to amplify your marketing efforts to create a more cohesive and aligned marketing strategy. Pair this with your team’s in-depth customer insight and you have a winning formula.
Flexibility and control
Having an in-house marketing team means having a more streamlined communication channel and greater creative control over the end-to-end marketing process. This is a great benefit as it will help your team streamline the whole process and benefit any marketing efforts that they are working on. When you have an in-house marketing team, you are able to contribute to brainstorming sessions, check in on the process on a regular basis, and make any changes to the marketing approach swiftly and without any extra charges. What’s more, by investing in an in-house team, you will have the best people for the job working on your marketing strategy as they have vested interest and an unparalleled understanding of both your industry and customers.
A hybrid approach
Why choose when you can have both? Falling short on only a few aspects of marketing, then the best solution for your business would be to hire extra help where needed. If your team does not have the ability to plan out a social calendar, then you can outsource this part of the marketing effort to a digital marketing agency. The same goes for copywriting, SEO analysis, competitor analysis, and more. There is a wide range of marketing agencies to choose from depending on your needs, and you do not need to take on the full set of services in order for it to be effective. By utilising a hybrid approach, you will not only reap the benefits of hiring an in-house team but also gain the needed industry knowledge and tools by outsourcing your marketing efforts where needed.
Whether you opt for a dedicated in-house digital team or choose to outsource your marketing to an agency depends on your business requirements, but each will come with its own opportunities and challenges. Deciding which is best for your business comes down to the goals of your business, the scope of work, and the available budget. There is no right and wrong answer, just the right one that works for you.