Your website home page is a landing page for people who happen to find you. You should treat it just like any other landing page, by having an easy flow of information and being able to contact you quickly. You don’t want to leave them in the dark on figuring out what to do.
What Is Your Main Offering?
One thing you should be absolutely clear on when creating your website home page is what your main offer is. When someone visits your home page, they should be able to see within seconds what it is that you do and that it is relevant to them, for example: you’re a web design packages. There should also be a clear call to action.
Make sure to answer these questions on your home page:
- What company is this?
- What problems do they solve for me?
- What stands out about this company?
- What do I do on this page?
If people come to your site and have no understanding what value you can provide, they are just going to leave to go somewhere else with a clearer page.
Focus Your Design and Copy on Your Ideal Customer
According to Advertising Solutions Web Design, a web design company in Gauteng where you can read more advice, developing a customer persona can help you create a home page that is designed just for them, and not just something generic. That includes the design and the copy.
To create the persona, think about these questions:
- What is their main problem or issue?
- What is their demographic?
- Who is your ideal customer and what do they want?
Once you answer these questions, you’ll be able to design the website for them rather than for you. Yes, it is your website, but it’s made for them.
Create Audience-Friendly Navigation
The things that you include in your home page’s navigation is important. It should consist only of the most essential information – what you want them to see and act upon.
To maximize your lead capturing, you’ll need to keep your navigation choices few;
- Limit top level options
- Avoid dropdowns as much as you can
- If you do use dropdowns use visual cues
- Keep header height small
- Ensure your page is responsive and concise
The home pages with the best conversion only has options such as Contact, About, and the blog. If you have a store, you might also include a Shop page on the main navigation links.
Include a Call to Action
A lot of people don’t include a CTA on the home page and leave their potential customers confused about what to do. You should not just have one CTA on your web page either, you should ideally have several. You want multiple points of entry to maximize the number of leads you can get.
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Mobile Friendly Design
Ensure that your website has responsive design so that it can be viewed on desktop, tablet, mobile etc. Today there really is no reason for your website not to be responsive. If it’s not, you won’t get as many customers because most people will just leave if they can’t identify what you can do for them within seconds.
Keep in mind that every successful internet entrepreneur has made mistakes on their website at some time or another. It’s all part of the learning process, so don’t take it too hard on yourself. Although mistakes are going to happen, through learning you can avoid a number of common online marketing mistakes.
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