4 Reasons Why You Should Use Video on Your Business Website

Reasons Why You Should Use Video on Your Business Website

The present time is the time of videos. No more text or just pictures, people need to see it and hear it. A rapid transition has been seen from text to videos has been fast and massive. The websites using videos are seen to drive more traffic than the websites using just text and pictures.

The main reason seen behind this transition is the lifestyle of the present humanity. Humans have got too busy to sit and spend time reading text. They now want things to be quick and straight forward. However, this does not mean that any kind of video can attract the viewers, the videos need to be interesting, creative and unique in their field, only then they will be able to engage the viewers and increase the traffic.

You can now make your own videos using online video editors. One of the most popular online video makers is the Biteable. It has the most creative and fun templates that can be used in a variety of ways to create amazing looking videos. You can use their free video maker and get started with creating your videos.

You might be thinking why you need to spend all this time to just make a video for your business website, why does your business need this video? Well the truth is that in the present times, the digital marketing has become an essential part of promoting any business.

Lets look at some reasons why you should use video on your business’ website:

  1. Helps to have a better connection with customers

Videos can help build a trust between you and your consumer. And trust is all businesses work on.  They can keep the viewer engaged for a longer period both visually and audibly. You can easily communicate your message within a minute or two more effectively and make the user believe that you are the best option for them.

Don’t just sell the product, talk about yourself, talk about your customer. Make a good connection with your consumer.

  1. Can increase conversions and sales

When we say that videos make money, we aren’t joking. Videos can give some serious conversions and boost your sales. A product video has the capability to increase the conversions by 80%. Can it get better than that? I don’t think so. Consumers tend to buy the product that they saw a video of more quickly than a product that they read about. So, if you can portray your product right in the video, you are going to make some money.

  1. Rank higher in search engines

Viewers love videos and so does Google. According to a research a website with videos is 53 times more likely to appear in the top results than a website lacking videos. Well there is a reason Google own YouTube. If you have fresh and updated content with the right keywords in your titles of the videos then you will increase your ranking in the search results and in turn increase traffic to your website. You can use any video editor to make videos, Biteable for instance is perfect to make videos frequently in very less time.

  1. Target the mobile users

People surf internet from mobiles more than they do from desktop computers. Therefore, you need to target the mobile users too. Videos are a great way to impress and gain the users attention. The mobile users can bring a significant amount of traffic to your website and you will see a good conversion rate too.

Final thoughts:

All you need to do is to target the right audience. With the right kind of audience, you can achieve your goal. Make videos that are creative, are appealing to the user and convey your point in a very clear manner. Don’t give unnecessary information to your viewers, tell them what they need to know.

With all the right things placed in the right places, your business will boost to a level you have never imagined.

To get started and create your own videos, go to: https://biteable.com

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Edward Liebenberg

How we use video to promote our app –

harrjeet singh

Hi thank you for sharing information, it” a great article for online promotion.