TL;DR: Advertising Solutions Web Design (ASWD) is a Pretoria-based web design company serving businesses across South Africa. Their once-off packages start from R1,950 and include 12 months of hosting and a free domain. They also offer monthly SEO plans and web hosting services, making them one of the more complete, accessible options for SMEs that need a professional web presence without agency-level pricing.
Getting a website built in South Africa used to mean one of two things: paying a large agency far more than you should, or hiring a freelancer who’d disappear three weeks before your launch. Neither is a great option for a small business trying to get online without haemorrhaging cash.
Advertising Solutions Web Design was built specifically to close that gap.
Founded in Boksburg, Gauteng in August 2015 and registered with the CIPC, ASWD has spent over a decade working with small and medium-sized businesses across South Africa, and, increasingly, internationally. The company was started after founder Kevin Ras identified a recurring problem: SMEs were either priced out of professional web design or forced to overspend to the point of eroding their profit margins. The solution was a streamlined, affordable approach that didn’t compromise on quality.
Kevin brings 15+ years of hands-on experience to the business, not just as a designer, but as a WordPress developer, server administrator, and SEO specialist. That breadth matters. Most web design companies outsource anything beyond the front-end. At ASWD, the person who builds your site is also the person who manages your hosting environment, secures your server, and understands why your e-commerce checkout isn’t converting. That’s a different kind of accountability.
How Much Does a Website Design Cost in South Africa?
Web design costs in South Africa vary widely, from R1,500 for a basic landing page to R50,000+ for a custom e-commerce build. For most small businesses, a functional professional website lands somewhere between R2,500 and R10,000 depending on the number of pages, features, and whether hosting is included. ASWD’s packages are priced toward the lower end of this range without cutting corners on essentials like SEO setup, mobile responsiveness, or domain registration.
Their three main web design packages are:
| Package | Price (Once-off) | Pages | Hosting |
|---|---|---|---|
| The One-Pager | R1,950 | 1 page (4 sections) | 12 months included |
| The Five-Pager | R2,950 | 5 pages | 12 months included |
| The Fifteen-Pager | R6,450 | 15 pages | 12 months included |
All packages include free domain registration (.co.za, .com, .org.za, .net.za, .web.za), unlimited business email accounts, basic SEO setup, and Google indexing. No monthly hosting fees for the first year. That’s a meaningful difference when you compare it to what most agencies charge just to get started.
They also offer a custom instant quote builder on their site if none of the three standard packages fit, which is worth checking if you have specific requirements.
The Person Behind the Company
Kevin Ras is a WordPress developer with two decades in the industry, which, in web terms, means he was building sites before most of his competitors were out of school. His skill set covers custom WordPress development, e-commerce, server administration, web hosting infrastructure, business email services, web security, and SEO. That’s not a marketing page bullet list, it’s the actual range of problems he solves for clients on a weekly basis.
For a small business, that kind of specialist is hard to find at this price point. You’d normally have to hire separately for development, hosting, security, and SEO — and coordinate between them yourself. ASWD’s proposition is essentially that Kevin does all of it, and the pricing reflects a small-business reality rather than an agency margin.
It’s also worth saying: 15 years of WordPress development specifically, not just “web design” generally, means the technical decisions being made about your site’s architecture, hosting environment, and SEO foundation are coming from someone with genuine depth. That’s not guaranteed when you hire based on a cheap quote and a portfolio of Squarespace screenshots.
What Services Does ASWD Actually Offer?
Web design is their core, but the company operates more like a one-stop digital shop for businesses that don’t have the budget for multiple vendors.
Website design covers brochure websites, e-commerce stores, blog/magazine sites, portfolio sites, landing pages, and membership websites. Their builds run mostly on WordPress with Elementor, which keeps maintenance costs low and gives clients the ability to make their own updates without developer dependency.
Web hosting is offered separately for businesses that already have a site or need to move. Their hosting plans are affordable and include uptime guarantees, security, and up to one hour of priority monthly support.
Monthly SEO plans are the third pillar. Most web design companies hand you a site and wave goodbye; ASWD explicitly offers ongoing SEO packages so that the website they build for you actually gets found after launch. This matters. A well-designed site with zero search visibility is just an expensive business card.
Graphic design and domain registration round out the offering, though web design and SEO are clearly the main focus.
Who Is This Company Best Suited For?
ASWD is a solid fit for a specific type of client: the South African SME that needs a professional online presence, doesn’t have tens of thousands to spend, and wants ongoing support rather than a once-off delivery with no follow-through.
Larger enterprises or businesses needing highly custom functionality (complex APIs, bespoke e-commerce systems, enterprise-grade CRM integrations) would likely need a larger agency. But for the startup getting their first site live, the small business that outgrew their DIY Wix build, or the established company that knows their current website is losing them clients, ASWD’s pricing and service model make a lot of sense. And given Kevin’s background in custom WordPress development and e-commerce specifically, the work isn’t cookie-cutter even when the price is accessible.
They serve clients nationally. Based in Pretoria with reach across Gauteng, they also work with businesses in Boksburg, Johannesburg, Cape Town, Durban, Bloemfontein, and beyond.
What Makes Their Pricing Model Different?
Most web design companies in South Africa quote per-project at negotiated rates. ASWD publishes their prices openly, which is rare, and genuinely useful for budget planning. You can see the package details, use the instant quote builder, and have a realistic number in mind before you make a single call.
The once-off payment structure (rather than lock-in monthly contracts) is also notable. After the first 12 months of included hosting, you continue with their hosting plans — but you’re not tied into a rolling monthly fee just to keep your site live from day one.
For cost-conscious businesses, that distinction matters more than it might seem.
How to Get in Touch or Get a Quote
ASWD can be reached directly at [email protected] or (+27) 081 507 9810. Their website at advertisingsolutions.co.za includes an instant quote builder that generates a price based on your specific requirements, worth using before making contact if you want to go into the conversation with a number already in hand.
