Pineapple Insurance

Pineapple (www.pineapple.co.za) is a South African digital insurance company that reimagines how people experience insurance. Founded with the goal of making cover simple, transparent, and affordable, Pineapple allows users to get insured instantly online through its website or app. Their approach eliminates traditional call centres and paperwork, offering a seamless self-service experience where customers can get quotes, manage policies, and submit claims entirely online. Underwritten by Old Mutual Alternative Risk Transfer Insure Limited, Pineapple combines the credibility of an established insurer with the innovation of a tech-driven startup, providing a secure yet flexible platform for modern consumers who value convenience and clarity.