Just when you thought you were on top of your digital marketing strategy, only to find it isn’t quite there. Unfortunately, even if you believe you know what you’re doing, there is still room for it to go wrong. The good news is that there are ways and means to fix whatever is broken, but the problems must be identified first.
If you’re trying to pin down the issues, read on for some of the reasons your digital marketing strategy isn’t working.
1. You aren’t targeting the right audience
Understanding your target audience is vital because it influences many aspects of your digital marketing activities. These include your mediums, the type of content to create, and how you structure your message. Your target audience could be your current customer base or an ideal customer you aim to target.
Aside from knowing who they are, you should also know how they live their lives, the values that are important to them and their preferences. Some of the details you should know about your customers are as follows:
- Location
- Age
- Ethnic background
- Education
- Cultural background
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2. SEO, SEO, SEO
We can’t stress this enough! A strong SEO – search engine optimisation – strategy will take your digital marketing to new levels. Every day, over 9 billion Google searches are conducted. These volumes undoubtedly represent a tremendous wealth of potential for your company.
SEO must be used correctly in order to be effective. Google’s algorithm is constantly changing and becoming savvier, so you need to use keywords strategically. The correct SEO strategy will help your content rank at the top of any google search driving traffic to your website. See SEO agency in South Africa for more information.
3. Social media is not being used effectively
When making a decision about which social media channels to use, keep your target audience in mind. It is not sufficient that your business just has a Facebook page. Developing and maintaining a social media presence across multiple platforms is critical for reaching out to your clients.
Go where your target audience is, which means expanding your social media presence to Twitter, Instagram, TikTok, and LinkedIn. In essence, your social media presence should raise brand awareness. It should also serve as a platform for interaction with current and prospective customers.
4. Your content is not appealing
Remember that real people read your content on your website, social media, and blog!
Don’t waste time creating content for the sake of it. Nothing good will come off this. Rather serve up content that solves issues your customer may encounter. To avoid these common mistakes, adopt the 80/20 rule of digital marketing. 80% of your posts should entertain, inform, and educate your followers and only 20% directly promoting your brand.
5. You aren’t using a marketing agency to level up
You might be great at what you do, but you don’t have to do everything on your own. To get that much-needed boost in your marketing strategy, you may need the help of a professional. Remember, marketing agents, keep abreast of all the latest techniques to make digital marketing more effective.
Hiring an expert digital marketing agency will award you the advantage of more time to focus on growing your business.
